Coach is hitting the courts, and this time, as the official handbag partner of the Women’s National Basketball Association (WNBA).

The multiyear partnership brings together the world of sports and fashion, allowing Coach as the league’s luxury handbag brand to empower players and fans to “champion courageous self-expression,” said the press release. The initiative also underscores Coach’s grounding purpose, the Courage to Be Real, a platform meant to inspire people to confidently explore all the facets of their identity.

At yesterday’s WNBA Draft 2025 held at The Shed in the brand’s hometown of New York City, the WNBA Draft Orange Carpet presented by Coach welcomed the newest class of rookies.

Five rookies, Paige Bueckers of University of Connecticut, Hailey Van Lith of Texas Christian University, Aneesah Morrow of Louisiana State University, Kiki Iriafen of University of South California, and Sonia Citron of Notre Dame all wore custom Coach looks for the affair, designed by CFDA member Stuart Vevers.

“We’re excited to partner with this league, an organization that uniquely champions individuality, and to support these courageous athletes who are breaking molds both on and off the court, inspiring our audiences to embrace the many possibilities of who they are and who they can be,” said Coach Chief Marketing Officer Joon Silverstein.

Additionally, Coach will become the presenting partner of WNBA Pride, a platform the league launched in 2014, which marked the first time a pro sports league formed an integrated program to celebrate the LGBTQ+ community. In addition to a slate of nationally televised games, WNBA Pride presented by Coach will spotlight the third consecutive season of the Pride Is Love limited content series available on the WNBA App.

“The WNBA sits at the intersection of sport and lifestyle and has always championed players to translate what they do on the court into their own personal style off the court,” said WNBA Chief Growth Officer Colie Edison. “We look forward to joining forces with Coach to inspire fans everywhere to embrace individuality, especially around some of our most anticipated tentpole moments, including the WNBA Draft Orange Carpet and WNBA Pride presented by Coach.”