How does a brand obtain real success, and what metrics should be used to confirm it? While there may not be a perfect answer in the world of fashion, supporters can still celebrate the brands that are making real impact through their creativity.

Not every brand can claim (dearly missed) Barneys New York as their exclusive launch retailer, but if that was Edie Parker’s foot in the door, the line helmed by Brett Heyman has only grown more formidable and playfully chic since. What began with cheeky acrylic clutches has evolved into a full lifestyle universe — spanning home decor, smoking accessories, and handbags— all while maintaining the exuberant spirit that first put it on the map.

“Our dream is to be the Prada of Pot,” Heyman shared. “We’re working to normalize social cannabis consumption and make elevated cannabis accessories as collectible as any other home accessory.”

In 2019, the founder made a pivotal decision to expand beyond handbags into cannabis products and accessories. Despite the regulatory complexities, Flower by Edie Parker has become a leading voice at the intersection of fashion and cannabis. With ambitious goals for the future, Heyman envisions Edie Parker’s role as continuing to blur the lines between high fashion and reposed living. 

Contributing radical newness to the fashion mix has been key to the brand’s lasting cultural impact. “We try to create products that aren’t already out there. It doesn’t always work — but neither do the safer choices,” she explained.

Her advice to emerging designers looking to make their own mark? 

“Don’t make stuff just to make stuff. Innovate, even if it doesn’t always work.”