Finding ways to adapt Fashion Week to fit both the limitations (social distancing) and needs (continuing to run a business) of the current environment might seem daunting , but the features you’ve come to master on Instagram can help you meet some of these challenges. Instagram created a playbook to share guidance on how to bring your show to life on Instagram while maintaining essential elements of a physical event. From utilizing the countdown sticker to build anticipation, to recreating a backstage interview using Live, let your Instagram community be your built-in audience this season. In the attached playbook, you will find the following Instagram resources:
