The rise of the resale market has reshaped the fashion industry, creating new possibilities and new questions for designers and brands. While once perceived as a challenge to traditional retail, the resale economy is increasingly proving itself to be a complementary force, extending the lifecycle of luxury products, expanding customer reach, and reinforcing brand value in a changing marketplace.
This conversation brings together Sarah Davis, Founder of Fashionphile, Julie Gilhart, Founder and President of Gilhart & Co. and Maya Penn, Artist, Founder, and Climate Communicator, to explore how the resale market and new collections can thrive in tandem. Rather than cannibalizing sales or diluting exclusivity, resale can elevate the desirability of current-season offerings, provide valuable customer insight, and support a more sustainable business model.