The CFDA, in collaboration with Getting to Global, presents the next part in our Global eCommerce and Logistics series hosted by Josh Halpern, Chairman of Getting to Global, executive at BigCommerce and host of The VanBassador. In this fifth installment, Halpern interviews Elena Pettita, Beauty, Fashion, and Pharma expert at Mercado Libre on the topic, “Top 5 Latin American Fashion Trends U.S. Brands Need to Know.”
Learn more about Latin American brands, trends, and key considerations for international market entry strategies. As Pettita notes, “Historically, Latin America has been overlooked or slightly underestimated by international fashion industry, but it’s incredible how fast it’s growing thanks to huge improvements in logistics and eCommerce, platforms that allow brands to ship and sell internationally.” There is an opportunity for international brands to join the Latin market due to its large population and diverse culture in each country.
Please join us each week over the months of July and August to hear from industry experts on all things Global eCommerce and Logistics.