For the next video in the Global eCommerce and Logistics series hosted by Josh Halpern, Chairman of Getting to Global, executive at BigCommerce and host of The VanBassador. sat down with RandHan, Founder & Managing Director of the digital consultancy group, Resonance.
Resonance’s mission is to pioneer best digital practices, connect brands to loyal customers, and amplify client brands across the Chinese web.
In this conversation, Han discusses the top three factors to consider when entering the Chinese market:
Creating social Proof
Creating Resonance between brand and culture
Amplify and intensify that resonance
Please join us each week over the month of September to hear from industry experts on all things Global eCommerce and Logistics.
