The CFDA and Getting to Global present the penultimate video in the Global eCommerce and Logistics series, “How Fashion Brands Should Approach Working with Chinese Influencers (a.k.a. KOLs).” Host Josh Halpern speaks with Cynthia Deng, WeChat livestreamer and fashion buff with expertise in the Eastern and Western markets, as she livestreams their conversation. They discuss what it takes to enter the China market and how to leverage influencers, known in China as KOLs (Key Opinion Leaders), in order to launch a successful global business.
Please join us next week for our final interview in the series.
