Stylists, mark your calendars! The CFDA, Variety and WWD are presenting the exclusive Runway to Red Carpet showcase at the new Fred Segal on Sunset this Awards season.

The showcase, featuring top CFDA designers in both apparel and accessories, makes a statement for the talent, creativity and importance of American fashion.

It will kick off on February 20 with a celebrity luncheon featuring special guest Vera Wang and a host committee of stylists including Law Roach, Elizabeth Stewart, Cristina Ehrlich, and Karla Welch at the Chateau Marmont. Wang will be in conversation with WWD West Coast Bureau Chief Marcy Medina at the luncheon.

Through Oscars weekend on March 3, the by-appointment-only showroom space will feature CFDA designers including Jennifer Fisher, Christian Siriano, Cushnie et Ochs, Fleur du Mal, Tome, Juan Carlos Obando, Sachin and Babi, Brock Collection, Chloe Gosselin, and David Hart.

Stylists will be able to pull from the collections to dress their clients for their Awards season appearances.

“The red carpet continues to present a powerful way to show one’s designs to a worldwide audience,” said Steven Kolb, President and CEO of the CFDA. “The partnership with WWD and Variety on an awards showcase featuring CFDA talent introduces stylists to exciting American designers and builds on our mission to strengthen the impact of American fashion globally.”

WWD Editorial Director James Fallon added: “WWD has given a platform to countless emerging designers and top American talent over the past century. To be able to partner with both the CFDA and Variety allows us to not only spotlight new talent in the epicenter of Awards season, but also celebrate American fashion amongst the celebrities, stylists, and influencers we regularly depict in the pages of WWD.”

Michelle Sobrino-Stearns, Variety Group Publisher and Chief Revenue Officer, noted Variety’s unique position in the entertainment industry that “allows us unprecedented access to the talent, producers, and executives that frequent Hollywood award shows. We are excited to partner with WWD and the CFDA to shine on a light on American designers who will without a doubt influence this year’s red carpet.”

The Gathery and KCD support the showcase with production and public relations coordination, respectively.