Fashion designers who contact the CFDA to request application materials for the CFDA/Vogue Fashion Fund are sent a preliminary application, which requires the applicant to submit a 350-word biographical statement and affirm his/her eligibility. The CFDA/Vogue Fashion Fund Selection Committee reviews all preliminary applications submitted by eligible candidates, and narrows the group to fifty candidates, each of whom are invited to submit a formal application (Phase 2). Preliminary applicants who are not invited to continue to Phase 2 are notified, in writing, of the Selection Committee's decision.
Each of the invited candidates are asked to provide specific information which outlines:
- his/her short-term and long-term business goals and objectives;
- how the CFDA/Vogue Fashion Fund's financial award and business mentoring would encourage and enable the recipient to pursue his/her design career plans;
- his/her existing business, including:
- current organizational structure (employees/functions filled)
- consultants, outside advisors and professional firms that the candidate works with
- his/her current brand positioning, and where the candidate envisions his/her brand in the future
- Candidates are asked to submit a portfolio presentation containing work from their Spring and Fall collections, which may include sketches, photos, editorial photos, ads and/or videos.
- Candidates are asked to submit 3-5 references (editors, retailers and one other fashion industry professional with whom they have a close, working relationship) that the Selection Committee can contact for their comments and opinions.
The ten (10) Finalists are interviewed by and make a presentation of five (5) looks from past, present, and upcoming collections to the Selection Committee. The interview includes an assessment of the business mentoring needs of each of the candidates.
The Selection Committee visits the design studios and meets with each of the ten (10) Finalists.
The Selection Committee determines one (1) award recipient (and possible runner/s-up) in November. Upon completion of the award term, recipient(s) are asked to present a formal, final evaluation of the program.