October Spotlight: Fashion Targets Breast Cancer

Fashion Targets Breast Cancer® (FTBC) is a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation that raises public awareness and funds for the breast cancer cause in the U.S. and internationally.

Fashion Targets Breast Cancer® (FTBC), a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation, marshals the goodwill and services of every element of the fashion industry (including fashion designers in the U.S. and internationally, leading retailers, the world's most famous models and celebrities, fashion photographers, as well as media, advertising, and PR firms, among others) to raise public awareness and funds for the breast cancer cause, in the U.S. and internationally.


The Fashion Targets Breast Cancer® (FTBC) name and symbol were created by Ralph Lauren and subsequently entrusted to the CFDA Foundation. FTBC was first presented in the U.S. in the spring of 1994 during New York Fashion Week, and was formally launched in September 1994 at a special White House reception hosted by then-First Lady Hillary Rodham Clinton. During this initial campaign, 400,000 FTBC shirts were sold, raising $2 million to benefit the Nina Hyde Center for Breast Health at the Lombardi Cancer Center at Georgetown University medical center. This center was chosen as beneficiary at Ralph Lauren’s request, in memory of his friend Nina Hyde, the former fashion editor of the Washington Post, who died of breast cancer in 1990.

Last year marked the 20th Anniversary of FTBC and the CFDA was thrilled to announce Maria Sharapova as the 2014 FTBC ambassador. The campaign, art directed by Rony Zeidan, Founder of New York based creative agency RO NEW YORK, featured four images of Sharapova sporting CFDA designers including: Derek Lam, Calvin Klein Collection, The Row and Jennifer Fisher Jewelry. The shoot, styled by Ketevan Gvaramadze, was shot in Los Angeles at Milk Studios by fashion photographer Michael Beauplet. The national advertisement ran in 2014 October, November, and December publications including the October issues of Vogue and Vanity Fair and the September 14th issue of T Magazine.

To date, nearly $55 million has been granted to breast cancer charities worldwide from FTBC campaigns.

Over the past twenty one years, Fashion Targets Breast Cancer has become a recognized and important charitable brand, and has enjoyed a variety of successful partnerships and associations. CFDA members have designed special FTBC branded or inspired merchandise, which was either sold or auctioned over the course of the campaign. Hundreds of newspaper and magazine stories have been published about FTBC, and the t-shirt has been worn by actors in films and on television. Some of the world’s most famous models and celebrities have lent their image to FTBC, among them: Gisele Bundchen, Naomi Campbell, Esther Canadas, Helena Christensen, Cindy Crawford, Lily Cole, Lily Donaldson, Minnie Driver, Linda Evangelista, Jerry Hall, Shalom Harlowe, Eva Herzigova, Iman, Kylie Minogue, Kate Moss, Claudia Schiffer, Fernanda Tavares, Ai Tominaga, Christy Turlington, Twiggy, Amber Valetta, Veronica Webb, Daria Werbowy, and Karolina Kurkova.

With the proceeds from Fashion Targets Breast Cancer campaigns worldwide, the CFDA Foundation provides meaningful help to all women concerned about and/or diagnosed with breast cancer by providing access to reliable health information and quality health care, and by supporting the distribution of innovative information, education and outreach that impacts the broadest number of women possible.

In 2011, FTBC began working with The New York Community Trust to develop a focused grantmaking program covering the critical areas of breast cancer screening, treatment, and survival. It established the Fashion Targets Breast Cancer Fund, which is guided by an advisory committee of fashion industry representatives, experts in the content area, and Trust staff, to make grants to New York City organizations that assist women with breast cancer. Specifically, grants from the FTBC Fund help low-income, minority, and immigrant women, with screening, treatment, and support services to help them cope with their cancer.

If you are interested in applying for a grant from the Fashion Targets Breast Cancer Fund at the New York Community Trust please contact Kristine Keller at K.Keller@CFDA.com.

  • Able Made


    Throughout October, AbleMade for FTBC socks will be sold at The Standard Hotel properties and while supplies last on ablemadeshop.com, with proceeds benefiting FTBC.

  • Commando


    Commando returns as partner for FTBC and will donate $5.00 for every pair of Commandos sold on Wewearcommando.com throughout October.

  • MyHabit


    For the second year in a row, MyHabit.com has partnered with CFDA on “Give with Style,” which features a dedicated online shop with items from over 50 CFDA designers, including Alexander Wang, Diane von Furstenberg, and Tory Burch. A portion of proceeds will be earmarked for FTBC.

  • M. Patmos


    Patmos will donate 10% of proceeds during October from all merchandise sold on http://mpatmos.com/.

  • Pinkberry


    From Oct. 1 – Oct. 31 Pinkberry will make a donation to FTBC with purchases made from 4 different flavors. Customers also have the option to donate at checkout and state who their donation is on behalf of. Pinkberry will display the donations on individual leafs to add to a larger in-store “giving tree.”

  • S’well Bottle x BCBG


    BCBG designed a custom S’well bottle sold exclusively on Joyus.com with proceeds benefiting FTBC. On sale starting October 1.

  • Saks Fifth Avenue


    On October 1 from 6-9, Saks Fifth Avenue will host a shopping event where 10% of proceeds benefit the CFDA Foundation. CFDA will earmark proceeds for FTBC.


The success of Fashion Targets Breast Cancer as a brand led the CFDA Foundation to license the FTBC symbol and campaign model for use in other countries. FTBC campaigns have been produced in the following countries:

United Kingdom

Mexico joins as the newest international Fashion Targets Breast Cancer partner under the leadership of Sara Galindo who served as the Executive Fashion Editor of Elle Mexico for 12 years.

International campaigns have received continued support from a variety of retailers, partners and sponsors over the years, including: TopShop, Marks & Spencer, Brown Thomas, Target Australia, Holt Renfrew, Avon, Hering, Miele, Unibanco, Visa and DuPont Lycra.

If you are interested in becoming an international partner, please reach out to Kristine Keller at K.Keller@CFDA.com (note that you must have a charity and retail partner).