Fashion Targets Breast Cancer

Fashion Targets Breast Cancer® (FTBC) is a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation that raises public awareness and funds for the breast cancer cause in the U.S. and internationally.


Fashion Targets Breast Cancer® (FTBC), a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation, marshals the goodwill and services of every element of the fashion industry (including fashion designers in the U.S. and internationally, leading retailers, the world's most famous models and celebrities, fashion photographers, as well as media, advertising, and PR firms, among others) to raise public awareness and funds for the breast cancer cause, in the U.S. and internationally.




ABOUT

The Fashion Targets Breast Cancer® (FTBC) name and symbol were created by Ralph Lauren and subsequently entrusted to the CFDA Foundation. FTBC was first presented in the U.S. in the spring of 1994 during New York Fashion Week, and was formally launched in September 1994 at a special White House reception hosted by then-First Lady Hillary Rodham Clinton. During this initial campaign, 400,000 FTBC shirts were sold, raising $2 million to benefit the Nina Hyde Center for Breast Health at the Lombardi Cancer Center at Georgetown University medical center. This center was chosen as beneficiary at Ralph Lauren’s request, in memory of his friend Nina Hyde, the former fashion editor of the Washington Post, who died of breast cancer in 1990.

This year marks the 20th Anniversary of FTBC and the CFDA is thrilled to announce Maria Sharapova as 2014 FTBC ambassador. The campaign, art directed by Rony Zeidan, Founder of New York based creative agency RO NEW YORK, features four images of Sharapova sporting CFDA designers including: Derek Lam, Calvin Klein Collection, The Row and Jennifer Fisher Jewelry. The shoot, styled by Ketevan Gvaramadze, was shot in Los Angeles at Milk Studios by fashion photographer Michael Beauplet. The national advertisement will run in 2014 October, November, and December publications including the October issues of Vogue and Vanity Fair and the September 14th issue of T Magazine.

To date, nearly $54 million has been granted to breast cancer charities worldwide from FTBC campaigns.

Over the past twenty years, Fashion Targets Breast Cancer has become a recognized and important charitable brand, and has enjoyed a variety of successful partnerships and associations. CFDA members have designed special FTBC branded or inspired merchandise, which was either sold or auctioned over the course of the campaign. Hundreds of newspaper and magazine stories have been published about FTBC, and the t-shirt has been worn by actors in films and on television. Some of the world’s most famous models and celebrities have lent their image to FTBC, among them: Gisele Bundchen, Naomi Campbell, Esther Canadas, Helena Christensen, Cindy Crawford, Lily Cole, Lily Donaldson, Minnie Driver, Linda Evangelista, Jerry Hall, Shalom Harlowe, Eva Herzigova, Iman, Kylie Minogue, Kate Moss, Claudia Schiffer, Fernanda Tavares, Ai Tominaga, Christy Turlington, Twiggy, Amber Valetta, Veronica Webb, Daria Werbowy, and Karolina Kurkova.

With the proceeds from Fashion Targets Breast Cancer campaigns worldwide, the CFDA Foundation provides meaningful help to all women concerned about and/or diagnosed with breast cancer by providing access to reliable health information and quality health care, and by supporting the distribution of innovative information, education and outreach that impacts the broadest number of women possible.

In 2011, FTBC began working with The New York Community Trust to develop a focused grantmaking program covering the critical areas of breast cancer screening, treatment, and survival. It established the Fashion Targets Breast Cancer Fund, which is guided by an advisory committee of fashion industry representatives, experts in the content area, and Trust staff, to make grants to New York City organizations that assist women with breast cancer. Specifically, grants from the FTBC Fund help low-income, minority, and immigrant women, with screening, treatment, and support services to help them cope with their cancer. Currently Fashion Targets Breast Cancer funds are donated to The Maimonides Center, The Ralph Lauren Center for Cancer Care and Prevention, and SHARE—Self Help for Women with Breast and Ovarian Cancer.

If you are interested in applying for a grant from the Fashion Targets Breast Cancer  Fund at the New York Community Trust please contact Kristine Keller at K.Keller@CFDA.com.

PARTNERS

  • COMMANDO

    [SHOW INFO]


    For the fourth year in a row, commando, the original invisible underwear and hosiery brand designed by CFDA member Kerry O’Brien, will be joining forces with Fashion Targets Breast Cancer (FTBC) to raise funds and awareness for breast cancer research. During the entire month of October, commando will donate $5 for every product sold on their website www.wearcommando.com. In addition, as a special thank you, all consumers whose purchases total $125 or more will receive a limited-edition thong appliqued with the FTBC logo.


  • EDITORIALIST

    [SHOW INFO]


    Editorialist and Pamela Love join forces to create the Five Spike Stud Earrings to support CFDA's Fashion Targets Breast Cancer (FTBC). Editorialist chose one of Pamela's signature styles rendered in rose gold with diamond posts. The studs will be on sale from September to December with a portion of proceeds donated back to FTBC.


  • FASHION PROJECT

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    CFDA has partnered with the charity fashion web site Fashion Project to raise money for Fashion Targets Breast Cancer.  CFDA members have donated designer clothing, shoes, handbags and accessories to benefit this CFDA initiative. Fifty five percent of the proceeds from the sale of items sold will benefit FTBC.


  • MALIA MILLS

    [SHOW INFO]


    CFDA member Malia Mills will create a limited edition jumpsuit, titled “The Resolution.” A jet black dress up-and-down piece cut in signature Japanese stretch woven fabric. Love it and wear it all year round. Available throughout December 2014 in Malia Mills stores and maliamills.com. For each jumpsuit sold, the brand will donate $50 back to FTBC.


  • MARCIA PATMOS

    [SHOW INFO]


    During the month of September CFDA Member and luxury womenswear designer, Marcia Patmos, will donate 15% of proceeds from purchases made online at http://mpatmos.com/ of $325 or more from September 15 to October 31. With each purchase, customers will receive a limited edition bag made especially for Fashion Targets Breast Cancer, while supplies last.


  • NAKED

    [SHOW INFO]


    CFDA Board Member and CEO of Naked, Carole Hochman, will help raise funds and awareness for the Fashion Targets Breast Cancer cause during the month of November. Naked will offer a $5 donation for purchases of two or more pairs of Naked underwear for men made online at http://www.thenakedshop.com/.


  • NINE WEST

    [SHOW INFO]


    For the 5th year in a row, Nine West joins forces with Fashion Targets Breast Cancer (FTBC) to raise awareness and funds for breast cancer. During the week of October 15 – October 21, with each purchase in-store at retail, outlet or online of $125 or more, Nine West will donate $25 to FTBC. As a thank you to customers for their purchase and donation, they will receive a Nine West/FTBC branded pouch. Additionally, the brand will be accepting donations during the entire month of October in support of breast cancer awareness. Exclusive this year, Nine West has designed a limited edition Nine West/FTBC pump that will be available in NYC retail stores only and on Ninewest.com. Lastly, in an effort to engage the community, Nine West has created a social media campaign tied to the cause. For every photo upload made by a celebrity, blogger, editor or customer wearing a blue shoe using hashtag #9WFTBC and tagging @NineWest during the month of October, the brand will make a donation to FTBC.


  • PINKBERRY

    [SHOW INFO]


    CFDA has partnered with global yogurt retailer, Pinkberry, to raise awareness and funds for Fashion Targets Breast Cancer (FTBC).  From September 5 – October 30, Pinkberry will make a donation to FTBC for every one of its new apple pie a la mode sold.   Additionally, Pinkberry customers can support the cause by making a donation at checkout.  Customers who make a donation will have the opportunity to personalize a message on a “giving tree” displayed in store.


  • PORSCHE

    [SHOW INFO]


    Porsche celebrated the launch of the campaign and the 20th Anniversary at The New Museum in New York City on August 20th.  Sharapova serves as the Global Ambassador to Porsche AG, the coveted sports car manufacturer, and her appointment to this role in April 2013 has included a worldwide communications campaign.  The sponsorship of FTBC’s 20th Anniversary celebration is indicative of Porsche’s support of Maria’s passions, as well as a growing involvement with the luxury fashion community.


  • S’WELL

    [SHOW INFO]


    Launching this October, fashion designer and CFDA member Cynthia Vincent has created an exclusive water bottle for S’well bottle with 20% of the proceeds from every bottle sold at $40 to be donated back to FTBC in honor of Breast Cancer Awareness Month. The 17oz bottle will still have all the same functionality of all S’well bottles, keeping cold for 24 hours and hot for 12 all while leaving the bottle completely condensation free. The Limited Edition Cynthia Vincent S’well bottle will exclusively be sold on www.swellbottle.com starting October 1st. Additionally, S’well will be donating 200 custom Soul Cycle/CFDA bottles for the second annual Soul Cycle Charity ride benefitting FTBC. The custom S’well bottles will be distributed to all riders in both the Beverly Hills and New York City event on November 17th.


  • SOULCYCLE

    [SHOW INFO]


    On Monday, November 17th SoulCycle, the U.S.’s premier indoor cycling studio, will host 2 charity rides held simultaneously, to benefit Fashion Targets Breast Cancer. In NYC, SoulCycle 19th street will be hosted by Kelly Ripa. In Beverly Hills, the ride will be hosted by FTBC Ambassador Maria Sharapova and co-hosted by CFDA members Jennifer Meyer and Scott Sternberg. All proceeds from the ride will go directly to supporting FTBC. To purchase a bike for the ride, please contact Kristine Keller at K.KELLER@CFDA.com.


INTERNATIONAL


The success of Fashion Targets Breast Cancer as a brand led the CFDA Foundation to license the FTBC symbol and campaign model for use in other countries. FTBC campaigns have been produced in the following countries:

Australia
Brazil
Canada
Cyprus
Greece
Ireland
Mexico
Portugal
United Kingdom

Mexico joins as the newest international Fashion Targets Breast Cancer partner under the leadership of Sara Galindo who served as the Executive Fashion Editor of Elle Mexico for 12 years.

International campaigns have received continued support from a variety of retailers, partners and sponsors over the years, including: TopShop, Marks & Spencer, Brown Thomas, Target Australia, Holt Renfrew, Avon, Hering, Miele, Unibanco, Visa and DuPont Lycra.

If you are interested in becoming an international partner, please reach out to Kristine Keller at K.Keller@CFDA.com (note that you must have a charity and retail partner).