In February, the CFDA presented the sophomore season of New York Fashion Week: Men’s at Skylight Clarkson North. The Fashion GPS team served as a partner, creating the digital check-in at the front of the house and providing much behind-the-scenes work.
CFDA is pleased to share the NYFW: Men’s Influencer Report created by Launchmetrics (formally Fashion GPS). Launchmetrics is a data and technology company specializing in influencer marketing identification. The report utilizes data derived directly from GPS Events tracking NYFW: Men’s attendees.
Following the release of the CFDA “Examining the Future of New York Fashion Week” Study with The Boston Consulting Group, this Launchmetrics report demonstrates key patterns through a micro lens. Although it focuses on a singular event, both studies found similarities within the changing landscape of Fashion Week.
By analyzing key social channels each season, the aim is to help designers better target their audiences and potentially drive business.