Thom Browne is bringing his signature grey to Palm Beach with a just-opened new store at the landmarked Royal Poinciana Plaza Playhouse, built in the late 1950s by world-renowned architect John Volk.

Located at 340 Royal Poinciana Way, the brick and mortar boasts 180,000 square feet of luxury retail space, lush, sprawling gardens and two beautiful courtyards.

The CFDA chairman offers a destination for indulgence, inspiration, and retreat, spanning menswear, womenswear, childrenswear, accessories, beauty, lifestyle and home categories in the heart of the sunny south Florida town.

To celebrate, the store launched a special partnership in collaboration with Sant Ambroeus, featuring a branded Thom Browne seersucker ice cream cart and private luncheon for the local community last week.

Guests included fellow CFDA member Lisa Perry and Friend of the CFDA Amy Fine Collins, Suebelle Robbins, proclaimed by the Internet as “the Instaqueen of Palm Beach,” tennis player Ayan Broomfield, Victoria Secret angel and Vogue cover star model Karolina Kurkova, among others enjoying the endless summer of Palm Beach.