PR and marketing play a crucial role in a brand’s success, but for independent designers who often have to balance creativity with business strategy, knowing when and how to engage with PR can feel overwhelming. Independent fashion brands face a unique set of challenges as they navigate an increasingly competitive and digitally driven industry. With the dominance of major luxury conglomerates and fast fashion giants, smaller brands must work harder to capture the consumers attention in this landscape. A well-crafted PR and marketing strategy isn’t just a luxury, it’s a necessity for independent brands to stand out, build recognition, connect with their audience, and carve out a distinct identity in a crowded market.

CFDA hosted its first conversation as part of the Fashion Forward Series, Success Strategies for Independent Designers featuring Miki Higasa, Founder & President of Kaleidoscope Consulting and Rachna Shah, Global CEO of KCD who addressed these topics and more. View the full conversation above.