New York’s Lower East Side just got an electric jolt courtesy of Virgil Abloh and his Billie Jean-informed Fall-Winter 2019 collection for Louis Vuitton. The house’s Men’s Artistic Director played to his American roots for the Fall-Winter 2019 collection, his second for the house.

Abloh made a statement for green by giving the space on the corner of Rivington and Ludlow Streets a complete color makeover – think neon green exterior, interior, and décor, providing shoppers with a fully immersive retail experience.

For diehard Abloh fans, the store, open only through July 21, offers new prints inspired by New York City, signature monogram accessories, and patches inspired by Louis Vuitton’s archive. There’s even an updated version of the popular “Skate” Trainer and a selection of rainbow and prism leather goods. Check it out at 100 Rivington Street!

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