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Rio Uribe on 10 Years of Gypsy Sport & the NYFW Return

September 5, 2023

Melquan Ganzy

Rio Uribe

It is extraordinary to see the progression in how Los Angeles-based designer Rio Uribe pushes forward. He is unapologetically committed to social changes in fashion. Uribe’s lens focuses on the untouched, unseen, and unheard parts of the world. For that alone, he is a true fashion leader.

Gypsy Sport’s new collection will make people feel heard and seen without a need for validation from peers, which is innate for Uribe, who was always seen as “the other” as an adolescent.

“I believe Gypsy Sport’s fashion is for people who do not need validation from the people outside themselves,” Uribe said. “I always want our wearers to recognize and know themselves regardless if they are attracted to the brand’s sustainability, aesthetic, or commitment to body positivity.

“We have a very conscious consumer and fan base,” he added. “Gypsy Sport’s purpose is bigger than, ‘oh we are the hot brand to wear for now.’ There is a lot more conceptuality in the mission. We know the right people will connect to it.

 

Gypsy Sport

Today, Gypsy Sport reflects what people – from all walks of life – should see in fashion. For 10 years, Uribe has been able to leverage Gypsy Sport to empower subcultures.

“I have been able to increase visibility for marginalized people in photo campaigns, fashion videos, and on the runway,” the CFDA member said. “Most companies do not create moments for subcultures that we speak to.

“Even photographers, creative directors, and stylists from underrepresented communities have worked behind the scenes as well,” he added. “Everyone does not want to be a model; there are people who embrace their creative gifts. I am opening doors for people within subcultures to impact change on a community level. And it trickles up.”

Uribe is forever encouraged to connect with subcultures that society overlooks. His activism is embedded in Gypsy Sport’s DNA. “Well, I grew up in different undervalued communities,” he recalled. “I innately embrace Latino people because I am that. I support other people I grew up with, Black and brown people and other minorities, in my neighborhoods. And then of course, people of different sizes, body types, and disabilities. The human spectrum of diversity is so huge. I want to make fashion an even and fair playing field for people who have never been traditionally invited or included. After 10 years of Gypsy Sport, I am surprised there are not more brands casting trans people and plus-size people. There is still a lot of work to do.”

In fashion, Uribe has opened doors for unique people, creating an inclusive brand. He is inspired by the crossover of fashion and The Ballroom Community birthed by marginalized Black and Latinx people. For Uribe, people within subcultures have impacted Gypsy Sport’s brand values.

“All of my models and collaborators are very inspiring,” the designer said. “As far as Latinx, I will say Leiomy Maldonado has always been a positive and impactful Latinx person to admire. She judged on the show ‘Legendary.’ Shehas not been one of my models yet but I applaud Alexandra Ocasio-Cortez. Her values and perspectives on our culture in America are truly inspirational.”

Uribe also cited Marsha P Johnson and Sylvia Rivera as making an inpact on how he sees community and values.

Cultural appropriation in fashion is still something that many people lack a clear understanding of in fashion and elsewhere.   They believe cultural appropriation is simply the use of a culture’s symbols, artifacts, genres, and rituals. It is that, and the exploitation of the particular marginalized and colonized culture.

“Since the very beginning of Gypsy Sport, we have worked with friends to shed light on the underrepresented community around us,” Uribe said. It is refreshing to see designers like Uribe show appreciation not only just to his own culture but also cultures that have influenced his perspectives in and out of fashion. As Uribe put it, “When someone shows up for Gypsy Sport in their authentic self, it provides visibility and hope for queer, fat, or underrepresented youth who see themselves becoming celebrated in fashion. As a kid, I was a fat and brown boy looking at Vogue in the grocery store and hoping to one day be part of that world.”

And since launching Gypsy Sport a decade ago, he’s indeed become celebrated in the fashion world.

For this 10-year anniversary,  Uribe is making his return to New York Fashion Week, his fashion direction expected to spark a new match to flames that disrupt  exclusivity and provide a fresh approach derived from his Latinx culture. “​​There is a very Chicano vibe this season, which is a huge moment now with my culture,” Uribe offered. “Since coming back to LA, I have been celebrating, embracing, and understanding who I am a lot more. The Chicano subculture evolved within the Hispanic or Mexican American culture. We are going to continue to do what we love the most, which is celebrate people from all different walks of life and bring more light to invisible people. I am focused on the fashion aesthetics this season, while featuring new models in addition to 12 all-star models from past seasons.”

There’s even a casting call expected to draw hundreds of people to come for an opportunity to walk the runway show. “I wish we could book all of them but it is exciting to open doors for at least 30 people,” he said.

“How we are producing our clothes and directing the brand overall is a part of Gypsy Sport’s development and expansion,” he added. “It makes sense to say the brand is growing up. It is Gypsy Sport’s 10th Anniversary. We are ecstatic to showcase our beautiful collection styled on beautiful people.”

 

PHOTOS COURTESY OF GYPSY SPORT

Gypsy Sport
Rio Uribe

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