Raising funds and awareness for CFDA’s Fashion Targets Breast Cancer was the main focus at the Fabletics store in Torrance, California on Tuesday night.

FTBC’s 2016 Ambassador Kate Hudson signed outfits, including the custom outfit created for breast cancer awareness month, for hundreds of customers. CFDA sat down with Kate Hudson to hear more about why FTBC is important to her.

Why is Fashion Targets Breast Cancer so important to you?
Unfortunately, I’ve seen breast cancer affect so many of the people that I love so much—my best friend, my assistant, my grandmother—and to see how strong they had to be made me realize how strong we all need to be when it comes to this disease. I also think, just as a woman, it’s so important to stay informed and really take a stand for the causes you believe in.

How does FTBC fit into the Fabletics ethos?
Fabletics is all about empowering women, encouraging them to be their best selves and live their best lives. We really believe in the beauty of feeling healthy and happy, so FTBC fits perfectly with that message.

What do you find exciting about the intersection of philanthropy and fashion, specifically Fabletics and philanthropy?
I think any time you have the opportunity to use your creativity to send a positive message, it’s a beautiful thing. When you have the gift of being able to reach so many people through fashion, it’s exciting to see.

What do you especially love about the Fabletics/FTBC outfit and its design?
I love that it’s feminine but still feels so strong, like we’re making pink an empowering, really bold color.

Is there anyone specific in your life that you would like to see wearing the outfit, and why them?
My mom. Firstly, because she’d look amazing in it! But mainly because she feels just as strongly about the cause as I do. A few years ago, we both dyed our hair pink to support breast cancer awareness, so I know she’d do anything to support the cause