Today, CFDA hosted a ribbon cutting at Rockefeller Center to mark the beginning of New York Fashion Week (NYFW) Live at Rockefeller Center before the first show on the Official NYFW Schedule.

Vogue’s Anna Wintour and CFDA’s Chairman Thom Browne and CEO Steven Kolb were joined alongside members Tory Burch, Wes Gordon, Sergio Hudson, Michael Kors and Todd Snyder for the occasion. Additional notable attendees included musical artists Offset, Doechii and Bad Gyal.

The ceremony comes after CFDA and Rockefeller Center announced an unprecedented streaming partnership to bring the American collections debuting at this September’s NYFW. A mixture of livestreams and recorded runway shows are being screened Friday, September 6 through Wednesday, September 11 exclusively at Rockefeller Center, with the viewing screen prominently located at the iconic Rink.

The partnership makes Rockefeller Center the only centralized hub–physical or digital–where the public can view NYFW shows. All screenings are free and open to the public.

Participating Designers: Aknvas, Alejandra Alonso Rojas, Alexander Wang, Amiri, Area, Bach Mai, Brandon Maxwell, Carolina Herrera, Coach, Collina Strada, COS, Dennis Basso, Frederick Anderson, Jane Wade, Jason Wu Collection,  Kate Barton, Khaite, KidSuper, Kim Shui, Kobi Halperin, Meruert Tolegen, Michael Kors, Naeem Khan, New York Men’s Day, Off-White, PatBo, PH5, 3.1 Philip Lim, Presley Oldham, Proenza Schouler, Rachel Comey, Ralph Lauren, Rick Owens, Sandy Liang, Schiaparelli, Sergio Hudson, Simkhai, Theophilio, Thom Browne, Tibi, Todd Snyder, Tommy Hilfiger, Tory Burch, Ulla Johnson, Who Decides War, Willy Chavarria, Zankov