CFDA worked with Launchmetrics to create a full report on the 2019 CFDA Fashion Awards, which were held at the Brooklyn Museum on June 3. And beyond the obvious hits during the dinner and ceremony –hello JLO!!! – there are plenty of reasons this year was like no other in the 57-year history of the awards.
Take a look at some of the online and social metrics from the night gathered by Launchmetrics:
Potential Reach: 9.1B
Engagement: 10.9M
Media Impact Value (MIV): $31.9M
Placements: 9.1K
Top Voice (by MIV): Media ($20.2M/63%)
Top Channel (by MIV): Social ($21.4M/67%)
Top Channel (by Placements): Online (5.8K/64%)
Top by Country (by MIV): USA ($20.5M)
Top Media Outlet (by MIV): American Vogue ($2M/168 Posts)
Top Influencer/Celebrity (by MIV): Jennifer Lopez ($2.2M)
Total Owned Media (CFDA Social): $580K (168 Posts)
Top Partner Voice (by MIV): Ralph Lauren ($665.4K)
