Fashion industry veterans Maxwell Osborne, Andrew Rosen, Dao-Yi Chow, Ben Fischman, and Jens Grede identified a problem: the global inventory overflow designers were facing during the pandemic needed a solve.

The solution came as the big idea BestKeptSecret: a first-of-its-kind, five-day digital flash sale that curates highly sought-after premium and luxury American brands at sample sale prices from Tuesday, August 11 through Saturday, August 15.

The goal is to promote conscious consumer spending and to raise over $1 million for charity, benefitting Baby2Baby, an organization providing necessities and clothing to children ages 0-12 years living in poverty, and Know Your Rights Camp, a legal defense initiative made up of top defense and civil rights lawyers nationwide to provide legal resources for those in need.

“What has happened to the industry at large is unfortunate for many different reasons, but fashion and retail have a history of reacting, reinventing and coming out stronger than ever,” said Andrew Rosen, fashion industry executive and founder of Theory. “Our industry and the people within it thrive on creativity and innovation. BestKeptSecret is a prime example of that.”

Confirmed participants include CFDA designers and member brands alice & olivia, Fleur Du Mal, FRAME Denim, Jason Wu, Jonathan Simkhai, Mansur Gavriel, Nili Lotan, Public School, R13, rag & bone, Rosetta Getty, Rosie Assoulin, Simon Miller, Tanya Taylor, and Veronica Beard.

The list of participating brands grows daily and is also including affiliate brands and friends of the CFDA Cinq a Sept, Helmut Lang, STAUD, Studio 189, and Theory, among others.

For more information, head to BestKeptSecret.com.