NuORDER, a B2B wholesale eCommerce platform for buyers and brands, which offers a seamless and collaborative wholesale experience, shares how its digital services and features can support brands as they consider digitizing their sales channels.

Online sales have moved to the forefront because of social distancing guidelines. For upcoming market appointments consider the following formats:

• Build a custom page
• Create a virtual showroom space
• Use video content
• Present key looks
• Upload trends and inspiration

Shop by look

• Offer video content of models wearing each look. You can film each look individually or have models coming in presentation style.
• If you are filming looks, use high quality video. Do not present via your webcam, laptop or iPad camera.
• Upload images from within your showroom and walk buying teams through the different virtual racks/deliveries. Buyers can shop each product through a hot spot which includes item description, price and buyers can add to cart.
• Based on the NuORDER experience, market appointments are most successful when all products and inspiration are presented digitally with high res photos and videos.
• Set up your virtual showroom in the exact order you would present to buyers. Take them through a virtual .pdf linesheet.
• Consider featuring a video of the creative director/designer talking  about the collection.

Shop by delivery 

• Each page will be dedicated to the products scheduled for each delivery.
• Present inspiration for each delivery in these dedicated pages.
• Once again, use virtual racks and key looks with hot-spots.
• Use 360 imagery.

Immersing your retailer into your brands experience 

• Brands can customize and set permissions unique for each retailer/buyer so they can only see items that you have selected.
• Include a brand video as an introduction, followed by a 360-view of your showroom and then key looks.
• Next, share your brand story or ethos.
• End your virtual experience with a size guide and featured linesheets.
• The more information and data you provide and the more creative you are with your presentation, the more engaged your buyer will be
• Give buyers advance access to your virtual showroom which allows them to pre-plan and pre-pull items. This will significantly reduces the amount of time for each market appointment. Brands can also view the buyers pre-pulls and add complimentary looks they would like to show.

Download the following guide for a full review of best practices here.