The CFDA and eBay have joined forces for a third year to support the “You Can’t Fake Fashion” initiative to raise awareness against counterfeits and maintain the protection and integrity of original fashion designs. The fight against fashion piracy is a critical issue within the fashion industry and one in which the CFDA and eBay aim to target and educate shoppers about. Steven Kolb, CEO of the CFDA, states “Educating shoppers about the dangers of counterfeits is now more important than ever, and it’s an issue that’s incredibly important to both eBay and CFDA.”
This year 90 designers have customized a one-of-a-kind tote adding their own original flair to support this important initiative. Alan Marks, eBay’s Senior Vice President of Global Communications explains, “We are thrilled with the number and caliber of designers involved in the sale, highlighting the third year of our partnership with CFDA. The designers are bringing great energy and creativity to this signature campaign.” The designer totes are available at auction beginning at $100, while a uniquely designed standard tote is available for purchase at a fixed “buy it now” price of $50. Both totes are available on eBay until March 25, 9 AM PT/12 PM ET. This is the first time eBay has auctioned the designer totes and it’s an exciting endeavor since all proceeds will benefit the CFDA Foundation to thwart counterfeits and support authentic design.
Access the sale here.