October 28, 2009
NEW YORK CITY, VOGUE, NYC & COMPANY AND THE COUNCIL OF FASHION DESIGNERS OF AMERICA ANNOUNCE THE RETURN OF FASHION’S NIGHT OUT SEPTEMBER 9, 2010
First-Ever FNO Raised Retail Foot Traffic by 50% for the Evening Across the City’s Five Boroughs
New York, New York—October 28, 2009—Mayor Michael R. Bloomberg, Vogue, the Council of Fashion Designers of America (CFDA) and NYC & Company—the city’s marketing, tourism and partnerships organization—today announced the return of Fashion’s Night Out (FNO) on September 9, 2010. Coming off the successful first-ever Fashion’s Night Out for the City, next year’s event will look to continue to support the fashion and retail industries across the five boroughs. A key focus for 2010 will be to attract new participants in addition to the more than 800 stores that took part in this year’s event and to provide a boost to the overall economy. Next year’s event will again be marked by events and promotions across City stores featuring some of the fashion and retail industries top designers and leaders.
“The numbers are in, and it’s clear that Fashion’s Night Out was a tremendous success,” said Mayor Bloomberg. “Thousands of New Yorkers attended the events in all five boroughs, supporting the City’s retail and fashion industries and helping a worthwhile cause. It’s sure to be an even bigger event in 2010.”
“We were absolutely bowled over by the response to Fashion’s Night Out. It was only fifteen minutes after the event began and we were getting reports about lines around the block at stores throughout the city,” said Vogue editor in chief Anna Wintour. “It was wonderful to see people embrace this initiative, and we are thrilled that they wish it to return.”
Fashion’s Night Out successfully raised awareness for fashion and helped build consumer confidence—with thousands of people joining the festivities at stores including Barneys New York, Macy’s, Saks Fifth Avenue and Payless ShoeSource. An independent study conducted by ShopperTrak, estimated a 50% increase in retail foot traffic and NYC & Company’s own post-event survey of 1,300 consumers reported 75% purchased merchandise during FNO.
“Shopping and fashion have long been a staple of the New York City experience,” said NYC & Company CEO George Fertitta. “Fashion’s Night Out gave us all the opportunity to enjoy ourselves and support something that is quintessentially New York. We look forward to the return of FNO in 2010, and are ready to rally the City and the industry once again for this important program.”
“To have designers in stores to celebrate and start a shopping season is the best idea for everybody,” said designer Diane von Furstenberg. “It creates excitement and lots of business!”
The NYC & Company survey also reported that two-thirds of consumers questioned visited stores they had never been to before and 61% visited neighborhoods outside of their work and residential areas.
Stores and consumers interested in receiving information are encouraged to register their information at fashionsnightout.com and become fans of the FNO Facebook page.
After the programs success this past year, plans are being made to stage FNO once again in places such as London, Paris, Milan, Berlin, Madrid, Moscow, Athens, Taipei, Tokyo, Beijing, Sao Paolo and New Delhi.
“The international Vogues want to make good things happen for our readers and for the fashion and retail industries,” commented Jonathan Newhouse, Chairman of Condé Nast International. “Fashion’s Night Out was highly successful, generating more store traffic and higher sales, and it was a lot of fun too. We are proud to be leading the effort again.”
About Fashion’s Night Out Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry’s economy. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 9, 2010, Fashion’s Night Out will return to New York City to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events. On the same night around the world, and led by twelve international Vogue editions (London, Paris, Milan, Berlin, Madrid, Moscow, Athens, Taipei, Tokyo, Beijing, Sao Paolo and New Delhi), each country will tailor its Fashion’s Night Out celebration to appeal to its city’s unique retail environment.