Première Vision & CFDA Form Partnership

CFDA president Diane von Furstenberg and Première Vision (PV) chief executive Philippe Pasquet inaugurated their respective organization’s new partnership Tuesday night with a Spring/Summer 2011 trend presentation which was followed by a cocktail party at the Altman Building. The event was attended by a combination of CFDA members, industry professionals and press. “When I became CFDA president three years ago, I emphasized the fact that we are a community of designers,” said von Furstenberg of the initiative, which supports American designers internationally and facilitates CFDA members with fabric sourcing. “As a young designer, it’s a big deal to go to PV. This is about making life easier—easier access, more dialogue and better guidance.”

PV, which for the last decade has hosted a two-day preview in Manhattan featuring 180 exhibitors (its biannual tradeshow, by comparison, boasts 1,500 exhibitors across eight acres), is now a member of the CFDA’s Business Services Network. “Companies are lean now because of the economy,” said Pasquet, noting that year-round service will be implemented. “We are doing this in the aim of efficiency and are eager to be the most valuable tool for information management.” To wit, at this year’s PV preview (Feb. 9-12), CFDA members will receive complimentary entrance and an exclusive overview of the trends. They will also be able to send online wish lists, where customized “road maps” will be created upon arrival.

For more information on PV, please visit Première Vision online.