PassportStyle

Passport Style

PassportStyle with a tagline “Enter the World of Designers,” is a technology platform enabling dialogue and engagement between designers and consumers, editors, retailers and other fans or supporters of fashion brands.  Through PassportStyle, consumers can interact with designers, be featured wearing the designers’ brands, and earn rewards.  Meanwhile, designers can showcase their creative world, engage customers and friends of the brand, and get insights and analytics into their customer’s tastes. The platform, Passport Style, puts powerful technology tools and analytics at the designer’s fingertips. The look and feel of these pages is harmonious with the participating designers’ existing websites.

PassportStyle.com features the {CFDA FASHION INCUBATOR} designers; it officially launched for fashion industry insiders at the {CFI} “Market Preview” on September 8, 2010, and got its first exposure to the public on the evening of September 10 at the Plaza Hotel in NYC as part of Fashion’s Night Out.  During both events, attendees had the opportunity to join this exclusive, currently invitation-only community and receive special bonus incentives. Anyone interested in joining can enroll at Passportstyle.com or CFI.CFDA.com

“We are excited to help designers connect with important customers and fans of their brands to build lasting and mutually-beneficial relationships” says Drue Kataoka, co-founder of PassportStyle.com.  “The brands participating in our launch are very diverse—from glam to edgy, from natural to polished.  So in our platform, every brand sets the tone and leads the dialogue in a way that matches their identity.  Our goal is to create a fun experience for consumers to explore and engage,” says Svetlozar Kazanjiev, founder and CEO of PassportStyle.com.

“PassportStyle.com is an incredible opportunity for the {CFDA Fashion Incubator} designers, and will allow them to leverage cutting-edge technology to help grow their business through extended brand awareness and direct customer interaction.  We are very proud to be a leader in adopting technology for such tangible and beneficial purposes” says Lisa Smilor, Associate Executive Director, CFDA. 

CFDA Member and {CFDA FASHION INCUBATOR} designer, Justin Giunta of SUBVERSIVE JEWELRY, is one of the first to sign up for PassportStyle – visit his page at http://subversive.passportstyle.com/.  

PassportStyle.com’s launch will also include CFDA Board Member Selima Salaun.  In the coming months, the platform will be made available to more fashion brands, including the CFDA membership.