Beginning early November, Rock & Redemption by Michael Spirito will premier exclusively at Sears’ top 200 urban locations. Rock & Redemption will adhere closely to Spirito’s core creative imagery of serpents, spikes, crowns, crosses and roses, but unlike the designer-priced Exhibitionist line, the Sears brand will retail from $40 to $200, and will be made in sterling silver, steel, and crystal. “My handmade work for the Exhibitionist collection has been featured heavily in the fashion press – by creating Rock & Redemption with Sears my jewelry will be able to reach a broader American audience — who are looking for authentic rock star style as well as great quality” says Spirito.
At the age of eight, Michael was already fascinated by metal-smithing and design. A decade later this pastime had grown into an income-producing business. Designing and selling jewelry at Grateful Dead concerts and on the streets of New York City, Michael was able to support himself while studying at New York’s Fashion Institute of Technology. A few more years of training and experimentation later, he launched the jewelry brand that would make his name synonymous with tough chic rocker style. Michael was soon bestowed at Gen Art Design Vision award and in 2007 he was inducted into the Council of Fashion Designers of America.
For Sears, Rock & Redemption by Michael Spirito will be their first foray into branded jewelry. “Michael has the right look for our younger, hip customers, and we’re very excited to provide them with unique and affordable brands, , in addition to our core fine jewelry assortment.” says Michelle Pearlman, SVP of Jewelry at Sears. For further questions regarding the Rock & Redemption jewelry, please contact Sloan Mandell at firstname.lastname@example.org.
To see Michael Spirito’s full CFDA Member Profile please click here.