Kate Spade New York New CVFF Partner

KateSpade_CFDA_Vogue

kate spade new york has partnered with the CFDA/Vogue Fashion Fund to provide brand development mentoring to 5 selected CVFF designers over a 3 month period.  In addition, kate spade new york will produce creative and purchase the media space for a full page ad in the September 2013 issue of Vogue for 1 CVFF designer alumni who best demonstrates the ability to develop their brand as a creative and unique entity.

 

All submissions will be reviewed by a committee that includes:

Steven Kolb , CEO CFDA,

Deborah Lloyd, President and Creative Director of kate spade new york,

Mark Holgate, Fashion News Director, Vogue

Ed Filipowski, President, Media Relations, KCD

Trey Laird, President & Executive Creative Director, Laird & Partners

Sebastian Kim, Photographer

 

Brand Development Seminars will include:

-          Building brand guardrails and creating a brand book

-          Creating an impactful advertising campaign

-          Developing an effective social media strategy and how to work with a digital agency

-          Diversifying marketing options: guerilla, outdoor, print, viral, etc. and how to find the right resources/agencies to execute

-          Creating a PR Strategy- including editorial, vip and celebrity outreach, events and working with or without an agency

-          Setting brand goals for the next 12 months, 5 years, etc. and creating a marketing plan to achieve those goals

 

Deborah Lloyd, President and Creative Director of kate spade new york, says “Our mission is to take these designers who have already proven their creativity as finalists in the CFDA/Vogue Fashion Fund, and help them build their brands to the next level from a marketing perspective.  We want to give them an opportunity to have an entire creative and marketing department behind them to help develop and execute their brand vision on a grand scale in the highest caliber of magazine- Vogue.”

“The CFDA/Vogue Fashion Fund continues to have a helpful hand for alumni of the program.” Says CFDA CEO, Steven Kolb “Our partnership with kate spade new york furthers our commitment to the professional development of these designers by connecting them to mentors and industry experts who help them to build stronger businesses. “