GIVING BACK IS ALWAYS IN FASHION

GIVING BACK IS ALWAYS IN FASHION
QVC Teams Up with the CFDA to Create “Designer Charms for Charity”
Benefitting Fashion Targets Breast Cancer

Fashion Targets Breast Cancer Commemorates 15 Years of the Worldwide Initiative

To commemorate its 15th anniversary, the Council of Fashion Designers of America (CFDA) has teamed up with leading multimedia retailer QVC to debut QVC Designer Charms for Charity to benefit Fashion Targets Breast Cancer (FTBC).

The collection, which will feature charms by some of the industry’s top fashion and jewelry designers – including CFDA Members Robert Lee Morris, Anthony Nak, Bradley Bayou and Marc Bouwer – plus a 15th Anniversary FTBC charm, is scheduled to be unveiled Tuesday, September 1 on QVC.com. The pieces will also be featured during QVC’s broadcasts from New York Fashion Week, which are scheduled to air September 10 through September 16, and will be available throughout the month on QVC.com, while supplies last.

“It is an honor to be working with the CFDA for this wonderful cause,” said Claire Watts, president of U.S. Commerce for QVC. “Not only is it a great way for our shoppers to purchase one of these exclusive charms but it also allows them to give back to a great organization.”

A worldwide charitable initiative of the CFDA, FTBC helps women concerned about or diagnosed with breast cancer gain access to reliable health information and quality health care. Through its extensive network of supporters, including fashion designers, models, retailers, and other creative energies within the fashion industry, the Foundation has raised nearly $50 million for distribution to breast cancer charities worldwide.

“The CFDA and its members are proud of the accomplishments made by Fashion Targets Breast Cancer in the past 15 years,” said Steven Kolb, executive director of CFDA. “It is our hope that progress in treating breast cancer will advance so we do not have another landmark anniversary like this one. QVC Designer Charms for Charity helps push the world closer to winning the fight against breast cancer.”

QVC Designer Charms for Charity, which were created especially for QVC with the help of New York-based Designers Management Agency, will range in price from approximately $20.00 to $100.00 each. A link bracelet to display the charms will also be offered starting September 1. Visit QVC.com for more information.

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About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 167 million homes worldwide. The company’s Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 23-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

About CFDA
The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association of over 300 of America’s foremost fashion and accessory designers. Founded in 1962, the CFDA continues to advance the status of fashion design as a branch of American art and culture; to raise its artistic and professional standards; to define a code of ethical practices of mutual benefit in public and trade relations; and, to promote appreciation of the fashion arts through leadership in quality and aesthetic discernment.

In addition to hosting the annual CFDA Fashion Awards, the organization is committed to nurturing the development of the American fashion industry’s future designers. The CFDA’s Educational Initiatives provide support and resources for students at the high school, collegiate and post-graduate levels. In addition, CFDA supports working designers in the early stages and throughout their careers. The CFDA, through the CFDA Foundation, Inc., mobilizes its membership to raise funds for important charitable causes: Fashion Targets Breast Cancer and The CFDA-Vogue Initiative for HIV and AIDS (7th on Sale).

Contacts:

Denise Kovalevich
QVC
484.701.8823
Denise.Kovalevich@qvc.com

Tara Hunter
QVC
484.701.8163
Tara.Hunter@qvc.com

Ibby Clifford
KCD
212.590.5125
clifford@kcdworldwide.com