GAP & CFDA/VOGUE FASHION FUND LAUNCH 2009 GAP DESIGN EDITIONS FEATURING ALL NEW KHAKIS
Emerging American designers/2008 Fashion Fund WinnersAlbertus Swanepoel, Alexander Wang, and Vena Cavaâ€™s Lisa Mayock & Sophie Buhai
create a limited edition collection inspired by classic Gap Khakis
On June 16th, Gap will debut the third consecutive collection of Gap Design Editions, a limited edition collection designed exclusively for Gap by this yearâ€™s CFDA/Vogue Fashion Fund winners Albertus Swanepoel, Alexander Wang, and Vena Cavaâ€™s Lisa Mayock & Sophie Buhai â€“ some of the most celebrated, emerging American designers in the industry today. This yearâ€™s Gap Design Editions presents an exciting new twist, offering designers the opportunity to re-interpret a different Gap classic â€“ the Khaki. The resulting collection offers a variety of Khaki pieces ranging from jackets to dresses to hats. Each piece reflects the designersâ€™ creative visions while still retaining Gapâ€™s classic, yet casual aesthetic.
As part of Gapâ€™s partnership with the CFDA/Vogue Fashion Fund (CVFF), the Gap Design Editions initiative was established to support and encourage new American design talent. This marks the third year of Gap Design Editions, a limited edition collection specially designed for Gap by the winners of the annual CFDA/Vogue Fashion Fund competition. In 2007 Gap announced a partnership with the CFDA/Vogue Fashion Fund to introduce up-and-coming young designers to a broader audience by partnering with winners from the annual Fashion Fund competition. The past two years introduced unique designer interpretations of the classic white shirt â€“ an iconic item that has been part of Gapâ€™s heritage for more than thirty-five years. Past designers have included 2007 designers Doo-Ri Chung (Doo.Ri), Kate and Laura Mulleavy (Rodarte) and Thakoon Panichgul (Thakoon), and 2007 designers Phillip Lim (3.1 Phillip Lim), Scott Sternberg (Band of Outsiders), Michael Bastian, Philip Crangi and threeASFOURâ€™s Gabi Asfour, Adi Gil & Angela Donhauser.
â€śWe’re thrilled to have the opportunity to offer a platform to our next generation of American design talent, raising awareness of their work around the world, while offering our customers access to their designs at an affordable price,â€ť said Gapâ€™s Executive Vice President of Design, Patrick Robinson. â€śI was particularly excited by the prospect of adding a new dimension to the project this year, by inviting the designers to work with khakis that are at the very heart of Gap. I love the way they’ve all successfully captured the spirit of Gap’s casual ease, while staying true to their own aesthetic, creating three super-desirable collections.â€ť
The collection will be available exclusively in flagship and top Gap adult stores in the US, Canada, UK, France, Japan, Singapore, Malaysia, Indonesia, Philippines, South Korea, United Arab Emirates, Kuwait, Turkey, Saudi Arabia, Greece, Russia as well as online in the U.S. at Gap.com. Items will range in price from $39.50 to $88.
“Now more then ever Gap’s partnership with the CFDA/Vogue Fashion Fund is critical as we continue to support the next generation of American designers via mentoring and business grants. In addition, our three winning designers were given the opportunity to work directly within Gap on the Design Editions new Khaki Collection. This experience not only helps further their design talent and production skills, but also provides exposure to Gap customers around the world,” said CFDA Executive Director Steven Kolb.
Gap is also introducing a print campaign developed by Laird+Partners, styled by Karl Templer and shot by acclaimed fashion photographer Craig McDean. The black and white photos capture the designers in intimate portraits alongside models Raquel Zimmerman, Anna J, Arlenis & Coco Rocha. Each model is featured in one of Gapâ€™s limited edition khaki designs. The portraits will be featured in select Gap stores nationwide, as well as in print and outdoor ads in select markets.
About The Designers
Born in Pretoria, South Africa, Albertus Swanepoel moved to New York City after a seven year career as a critically acclaimed fashion designer in Johannesburg under his Quartus Manna label. In 1987 he won the Coty Award as top designer in his country. Albertus trained as a milliner under Janine Galimard, and assisted well known hat designers Lola and also Lynne Mackey, a theatrical milliner where he constructed hats for Broadway shows. In 2004 Albertus began collaborating with several top New York designers for their runway shows. In 2006 Albertus launched his namesake label, Albertus Swanepoel. Albertus was a 2008 runner up for the CFDA Vogue Fashion Fund Award and is nominated in 2009 for the Swarovski CFDA Accessory Award.
“I am so fortunate to do this exciting project for Gap. They represent a storied aesthetic and tradition. It was exciting to work creatively on such a big scale and they executed my designs to a T.”
Alex was born and raised in San Francisco and has a Chinese-American family heritage. At the age of 18, he moved to New York City to attend Parsons Design School and partook in a variety of internships. By his sophomore year, Alex was already designing the first collection of his label Alexander Wang, which was predominately knits. He launched his full womens collection in 2007, selling internationally to over 150 boutiques and retail stores. Alex now resides in New York Cityâ€™s Lower Eastside, where there is never a shortage of inspiration in music, life, reality and culture. In 2008, Alexander Wang received top honors from the Vogue/CFDA Fund; and earlier in the year was recognized by his peers with a nomination for the 2008 CFDA Swarovski Womens Wear Designer of the Year Award.
â€śBeing an American designer, I am always coming back to the classics, so it was a great honor to collaborate with the Gap because itâ€™s iconic to American culture. Not to mention, home of khakis and the white tee,â€ť said Wang.
Brooklyn- based designers Lisa Mayock and Sophie Buhai have been designing together since their graduation from Parsons School of Design in the Spring of 2003. Their inspirations come from their own vintage collections, found objects, and art history. The classic silhouettes reflect a timeless design that appears to a mentality rather than an age. Unique, hand drawn prints are Vena Cava’s signature. Throughout their five years in business, Vena Cava has been awarded many honors and accolades, including: Ecco Domani Emerging Designer Award (2006), UPS Young Designer Award (2006), and nomination for the Vogue/CFDA Fashion Fund Award (2007 and 2008). Vena Cava was awarded the Vogue/CFDA Fashion Fund runner-up prize in 2008.
â€śWe are thrilled to be reinterpreting the all American ‘khaki’ for the GAP. Translating our aesthetic through GAP’s classic lens has been an exciting design exercise. We love the idea of bringing Vena Cava to a larger group of Americans who appreciate hand drawn prints and re-interpreted casual classics.”
About Gap Inc.
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand names. Fiscal 2007 sales were $15.8 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. In addition, Gap Inc. is expanding its international presence with franchise agreements for Gap and Banana Republic in Asia, Europe, and the Middle East. For more information, please visit gapinc.com.
About CFDA/Vogue Fashion Fund
The CFDA/VOGUE Fashion Fund was established in 2003 to help emerging American design talent find continued success in the business of fashion. In addition to cash prizes of $200,000 to the winner and $50,000 each to the two runners-up, the award includes mentorship from a panel of industry professionals whose expertise is tailored to the award recipientsâ€™ specific needs and future goals.