Proceeds to Benefit Susan G. Komen for the Cure®
The Council of Fashion Designers of America (CFDA), in partnership with NET-A-PORTER.COM, the world’s premier luxury online fashion retailer, and Susan G. Komen for the Cure®, is pleased to announce Fashion Targets Summer Fridays – a nationwide, grassroots campaign to inspire unity among women and their co-workers in the fight against breast cancer.
Susan G. Komen for the Cure® Affiliates, companies, and individual participants are encouraged to purchase the limited edition Fashion Targets Breast Cancer (FTBC) polo shirt, designed by Ralph Lauren and available exclusively at NET-A-PORTER.COM to wear on “Summer Fridays” from now until Friday, September 25, 2009. FTBC is the fashion industry’s philanthropic initiative, founded in 1994 and inspired by Mr. Lauren in memory of his late friend and Washington Post columnist Nina Hyde.
“The FTBC polo makes for a perfect Summer Friday outfit, and can take women from work to their favorite weekend getaway spot,” said Steven Kolb, Executive Director of the CFDA. “It is a powerful opportunity for women across America to join together in a unified message of care, concern and hope.”
“NET-A-PORTER.COM launched the global campaign for FTBC two years ago and is proud to join forces with Susan G. Komen for the Cure® as part of its ongoing commitment to fighting breast cancer,” said Natalie Massenet, Founder and Chairman of NET-A-PORTER.COM. “Fashion Targets Summer Fridays is the fashionable new way to support a charity and really make a difference. Every shirt purchased will help provide meaningful assistance to women with breast cancer and their families, friends and communities and raise further awareness. Please help us in this worthwhile cause.”
In addition beginning in mid-June, NET-A-PORTER.COM will offer its customers globally the opportunity to “donate now” directly to FTBC with a contribution of $5/£5 GBP on all purchases once the customer reaches the order confirmation page.
“Susan G. Komen for the Cure® is proud to partner with Fashion Targets Breast Cancer as we work together to create greater awareness for this disease,” said Katrina McGhee, vice president of global partnerships. “These polo shirts offer survivors and activists a fashionable way to show their support for our promise to save lives and end breast cancer forever.”
The polo shirts are available in five vibrant summer colors in sizes XS – XL and may be purchased online at www.net-a-porter.com/ftbc for $55. One hundred percent of the shirt’s net proceeds will benefit Susan G. Komen for the Cure®, and other FTBC supported organizations.
FTBC has partnered with Jurlique to create opportunities for Fashion Targets Summer Fridays participants. The Australian-based beauty brand will host two Fashion Targets Summer Fridays in-store events in New York, Santa Monica and San Francisco in July and August. Jurlique will also offer an exclusive FTBC set, at Jurlique stores and online at www.jurlique.com.
About Fashion Targets Breast Cancer (FTBC)
Fashion Targets Breast Cancer (FTBC) is a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation. Through FTBC, the CFDA enlists the support of designers, models, retailers and other creative energies within the fashion industry to raise public awareness and funds for the breast cancer cause, in the U.S. and internationally.
About the Council of Fashion Designers of America (CFDA)
The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association whose membership consists of more than 340 of America’s foremost fashion and accessory designers. CFDA Foundation, Inc. is a separate not-for-profit company, which was organized to raise funds for charity and industry activities. CFDA membership is by invitation only. New candidates are recommended by two current CFDA members, and voted in by the Board of Directors annually. Founded in 1962, the CFDA’s initial goals were, and still are, “to further the position of fashion design as a recognized branch of American art and culture, to advance its artistic and professional standards, to establish and maintain a code of ethics and practices of mutual benefit in professional, public, and trade relations, and to promote and improve public understanding and appreciation of the fashion arts through leadership in quality and taste.”
NET-A-PORTER.COM was launched in June 2000 and has since successfully established itself as the world’s premier luxury online fashion retailer. Presented in the style of a fashion magazine, NET-A-PORTER features collections from over 200 of the world’s most coveted designers. With its acclaimed editorial format, express worldwide shipping to 170 countries (including same-day delivery to London and Manhattan), luxurious packaging and free returns, NET-A-PORTER offers an unparalleled shopping experience.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.3 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.