A Behind-the-Scenes Look at the Making of the World’s Largest Fashion Celebration
The CBS Television Network announced today that the making of Fashion’s Night Out 2010 will be the subject of a one-hour prime-time special on Wednesday, September 15 (8:00pm-9:00pm, ET/PT).
Now in its second year, Fashion’s Night Out, a worldwide initiative to celebrate fashion and boos the retail industry, was launched in 2009 by Vogue, the Council of Fashion Designers of America, and NYC & Company in response to the global economic downturn. The upcoming CBS special will focus on year two of intense planning and preparation and tracking the night itself as it unfolds across the globe. Cameras will follow celebrities, designers, editors, and retailers as they prepare for one of the most anticipated events of the year, providing a unique view of the creative and logistical work that goes into coordinating an event of this scale. And looking beyond the glamour to the real-life implications at stake, the show will focus on the individuals working in all parts of the industry, from salespeople to design staff, for whom the vibrancy of the fashion business is a question of economic survival.
“While New York City is the epicenter of this event,” says CBS executive producer Susan Zirinsky, “cities all over the world took the baton last year and ran with it, and 2010 promises to be even bigger. The message is clear: Responsible spending can breathe new life into the economy, and that means jobs. Fashion’s Night Out is a self-styled stimulus package by the fashion industry that has ignited a global movement.”
For one night last September, in thirteen cities around the world, designers, celebrities, movie stars, models, and fashion editors staged exciting, one-of-a-kind events and performances in stores open after-hours to the public. In New York City alone, over 800 participating stores across the five boroughs feted thousands of shoppers. Sarah Jessica Parker and Bette Midler sang standards with Oscar de la Renta; Mary-Kate and Ashley Olsen tended bar at an uptown fashion emporium; Sienna Miller hosted a party at a downtown boutique. Retailers saw a surge of new shoppers and increased sales, customers relished the street-party atmosphere, and the fashion industry experienced a much-needed lift.
For more information on Fashion’s Night Out, please visit www.fashionsnightout.com.
The special will be produced by CBS News’ Eye Too Productions.
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