FASHION TARGETS BREAST CANCER ANNOUNCES DESIGNER AND RETAILER COLLABORATIONS FOR FALL
THE CFDA’S CHARITABLE INITIATIVE EXPANDING ITS PRESENCE
Fashion Targets Breast Cancer (FTBC), a charitable initiative of the Council of Fashion Designers of America (CFDA), is excited to announce the launch of numerous new programs, retail collaborations, and specialty items designed by CFDA Members Esteban Cortazar, Carlos Miele, Marcia Patmos and CFDA Fashion Incubator line, Ruby Kobo.
The Carlos Miele limited-edition scarves are available now and feature the iconic FTBC logo in a variety of colors. The scarves, whose unveiling was feted by Carlos and Vogue at the 14th Street Carlos Miele boutique, retail for $125 and will benefit US and Brazilian branches of the FTBC initiative. Esteban Cortazar, as a part of a new collaboration with massive Columbian retailer Exito, will produce an exclusive FTBC capsule collection to be launched in early December.
Retailer Intermix is renewing their collaboration with the FTBC brand with an initiative that features an exclusive set of bracelets designer by Dana Kobo and Yuvi Alpert of Ruby Kobo and Shashi. The bracelets, that retail for $48 exclusively at Intermix locations nationwide and on intermix.com, will be sold in a shades of pink and grey and represent the three parties involved in the project. With the tagline “Share Love, Spread Awareness” one bracelet is meant to be worn while the other two are given to loved ones or someone affected by breast cancer. Intermix will also feature a limited edition t-shirt by Torn by Ronny Kobo, sister to Sashi’s Danna. The shirt, emblazoned with the campaign’s pink and grey target, will retail during the month of October all Intermix locations and online for $68.
Furthering their commitment to FTBC, Intermix will support the initiative with a mailer on September 15th to 50,000 of their customers inviting them to shop with gift cards offering shopping incentives of $50 off purchases of $300 or $100 off purchases of $600. Two dollars of every card redeemed will be donated to FTBC.
Under the new direction of CFDA Director of Business Affairs, Catherine Bennett, Fashion Targets Breast Cancer will also boast increased domestic and international visibility with the following retail collaborations:
KBL and Leroy & Perry – LEROY & PERRY by Marcia Patmos / PRE-SPRING 2011 SUNGLASS COLLABORATION is the first in Leroy & Perry’s series of designer collaborations. The collaboration combines KBL’s best selling styles with exclusive neutral color ways mixed with fresh pops of neon color that echo the Leroy & Perry Spring 2011 collection palette. Both styles will have a special logo designed by Ella Mendelsohn, the 5 year old daughter of Adam & Kara Mendelsohn, the founders of KBL. 100% of the proceeds will be donated to Fashion Targets Breast Cancer. The collaboration consists of two styles: Gameface, an aviator, and Wild Promises, an acetate frame. The aviator is made of milled gunmetal with flash gradient lens. The face is detailed with a special masking process. It comes in a combination of surplus green, gunmetal and neon pink. The acetate frame is made with Italian handmade acetate in a unique shade of taupe with a flash lens and neon pink logo inside the temple tips. Both frames are sold with an “upcycled” organic cotton fleece sweatshirt inspired drawstring pouch made from the excess of sweatshirt production. Both frames will retail for $150 and will be available in stores and online in October.
Cambria Cove – The high-end gift catalogue will feature limited edition iPad / Kindle covers exclusively designed by CFDA Member Cynthia Rowley with proceeds of sales going to FTBC.
Curve – The lingerie / swimwear trade show is making FTBC it’s charity of choice! All exhibitors participating in CURVE NY / LV will be asked to make a $500 donation to FTBC when they register for the show.
Henri Bendels – The exclusive retailer will be launching a limited edition FTBC branded “tootsie” bag for October which will be featured in the company’s iconic holiday campaign.
Jones Apparel Group – The company recently launched a charitable initiative called NINE WEST RUNWAY RELIEF with Modelina. Nine West produced an FTBC-branded boot which includes a built-in odometer which was distributed to the models participating in New York’s Mercedes-Benz Fashion Week. For every step tracked on each pair of boots Nine West will make a donation to FTBC, with a minimum guarantee of $50K. With 100 models already recruited and ancillary components still to come, FTBC is sure to benefit from the extensive media campaign surrounding the partnership.
QVC – QVC will again be working with FTBC; this time to sell an exclusive FTBC version of the FASHION’S NIGHT OUT shirt. The t-shirt launched on FNO and is currently on sale at QVC.com
South Coast Plaza – South Coast Plaza is partnering with FTBC on its first ever South Coast Plaza Style event on October 5. Over 100 retailers are participating in the evening which is the first of its kind at the shopping center. Funds raised at the the event will be donated to FTBC.
Jurlique – During the month of October, natural skin care line Jurlique will donate a portion of sales to FTBC.
Commando – Commando thongs will be donate $5 for every item sold on www.herlook.com for the month of October.
(FTBC) began in 1994 as the U.S. fashion industry’s response to breast cancer – a widely recognized effort that raises public awareness and funds to support breast cancer research, education, screening and patient care. Inspired by Ralph Lauren in memory of his late friend Nina Hyde, The Washington Post columnist who died of breast cancer, the campaign became an ongoing initiative of the CFDA Foundation. Since its launch, Fashion Targets Breast Cancer has become the worldwide fashion community’s singular and most successful response to breast cancer, raising over $50 million dollars.
This fall, the CFDA will host a global FTBC partnership meeting in New York City with delegates from all of its international partner countries.
About Fashion Targets Breast Cancer
Fashion Targets Breast Cancer (FTBC) a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation, enlists the support of designers, models, retailers and other creative energies within the fashion industry to raise public awareness and funds for the breast cancer cause, in the U.S. and internationally. With the proceeds from Fashion Targets Breast Cancer campaigns worldwide, the CFDA Foundation provides meaningful help to all women concerned about and diagnosed with breast cancer by providing access to reliable health information and quality health care, and by supporting the distribution of innovative information, education and outreach that impacts the broadest number of women possible. www.fashiontargetsbreastcancer.org
The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association that leads industry-wide initiatives and whose membership consists of more than 370 of America’s foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, which recognize the top creative talent in the industry, the organization offers programs which support professional development and scholarships, including the CFDA/Vogue Fashion Fund, the Geoffrey Beene Design Scholar Award, the Liz Claiborne Scholarship Award, and the CFDA/Teen Vogue Scholarship. Member support is provided through the Business Services Network, a high-profile group of companies offering designers strategic opportunities. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes. Through the Foundation, the CFDA created and manages Fashion Targets Breast Cancer; raises funds for HIV/AIDS organizations with 7th on Sale; addresses the issue of model health with The CFDA Health Initiative; and is a key participant in other programs such as the annual Fashion’s Night Out. For more information, please visit www.CFDA.com.
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