Series Offers Behind-The-Scenes Look at the Prestigious CFDA / Vogue Fashion Fund Awards; Marks First Time Vogue, CFDA, Break Thru Films Create Content Exclusively for a Digital Platform
Los Angeles, CA, January 26, 2012- CFDA and Vogue today announced the exclusive premiere of the highly anticipated series “The Fashion Fund,” will be available for the first time through both the free ad-supported Hulu and the Hulu Plus subscription service. This six-part series, produced by Break Thru Films and directed by Ricki Stern and Annie Sundberg, chronicles the 2011 CFDA/Vogue Fashion Fund competition and offers Hulu’s fashion-savvy audience an unprecedented opportunity to go behind-the-scenes and into the lives of the ten talented finalists as they compete for the prestige and benefits that come from winning the industry’s most influential award.
Launched in 2003, the CFDA/Vogue Fashion Fund competition has played a major role in building the success of today’s young American fashion brands. Past finalists include Proenza Schouler, Alexander Wang, Rag & Bone, and Rodarte. “The Fashion Fund” series marks the first time access on this scale into the real workings of fashion has been made available to the public. The fashion authorities of Vogue and the CFDA join forces for the first time with the extraordinary digital distribution of Hulu, allowing viewers to see this content whenever and however they wish.
“Hulu is the perfect platform for ‘The Fashion Fund’,” said Steven Kolb, CEO of the CFDA. “It allows us to connect directly with a new audience in a new way, and helps us share the compelling story of the CFDA/Vogue Fashion Fund and the participating designers.”
In the first episode, premiering today, viewers are brought into the CFDA/Vogue Fashion Fund Selection Committee’s opening meeting at the CFDA offices, where the ten finalists, including this year’s talented winner, Joseph Altuzarra, are selected. Additional episodes follow the ten finalists over the four months that they compete for the annual award, which includes a significant cash prize as well as a year of mentorship from top industry executives. The competition is overseen by a committee of fashion industry leaders including Diane von Furstenberg, Anna Wintour, and Jack McCollough and Lazaro Hernandez of Proenza Schouler.
“Hulu actively seeks out great TV series that will connect deeply with specific, passionate audiences. ‘The Fashion Fund’ is just the type of show that will appeal to our viewers who are passionate about fashion and design,” said Hulu SVP of Content Andy Forssell. “We know that Vogue and the CFDA have nurtured up-and-coming design talent for more than a decade, and we’re excited to bring this series to our users.”
“The Fashion Fund” is available exclusively on Hulu and Hulu Plus, with new episodes airing every Thursday: http://www.hulu.com/thefashionfund
For more info on the CFDA/Vogue Fashion Fund, visit www.vogue.com/thefund