ATTENTION, SHOPPERS! FNO Spreads to More than 100 Cities Across America

FASHIONSNIGHTOUT.COM UNVEILS THIS YEAR’S INITIAL LIST OF EXCITING NEW YORK CITY EVENTS CREATED BY MORE THAN 950 RETAILERS, DESIGNERS, AND FASHION AND BEAUTY BRANDS

FNO Spreads to More than 100 Cities Across America

Fashionsnightout.com, powered by QVC, today unveiled a first look at its highly anticipated list of nearly 1000 participants, including retailers, designers, and fashion and beauty brands, plus their exciting events guaranteed to delight fashionistas throughout New York City on September 10, 2010. In year two, retailers are once again seizing the opportunity to tempt new and devoted fans by crafting unique experiences around designer and celebrity appearances, fashion shows, games, limited-edition merchandise, artistic collaborations, musical performances, and more.

In response to last year’s success, retailers nationwide have joined this year’s FNO, eager to bring the initiative to their local markets. Stores in more than 100 cities are preparing to thrill, inspire, and entertain fashion’s faithful. While stores outside New York City host their own festivities, fashionsnightout.com, powered by QVC, supplies links to event information provided by participants in cities like Los Angeles, Georgetown, Miami, Dallas, Portland, and Chicago, to name a few.

“We are pleased to announce the number of Fashion’s Night Out 2010 participating retailers in New York City has grown tremendously from last year to this year, ” said CEO of NYC & Company George Feritta. “It is truly the enthusiasm and involvement of our City’s stores that make this event such a success. We look forward to more participants joining in the coming weeks in an effort to support the fashion and retail industry on September 10.”

“It has been a remarkable journey since Fashion’s Night Out debuted last year,” said Vogue Editor in Chief Anna Wintour. “The enthusiasm and creativity with which retailers and designers have approached this year’s celebration in New York City, the country, and around the world, are truly inspiring. I am delighted that shoppers will have such an extraordinary night to enjoy fashion.”

“Fashion’s Night Out the second time around will be bigger and better,” said Diane von Furstenberg, president of the CFDA. “Designers and retailers are really outdoing themselves to create wonderful experiences for shoppers, not just in New York but all across the country, too.”

This year’s limited-edition FNO collection of style-savvy products includes fashion-forward short- and long-sleeved T-shirts and tanks, in addition to a unisex hoodie emblazoned with the FNO logo and a new abstract cityscape print. Forty percent of the proceeds from the collection will benefit the New York City AIDS fund. A listing of the retailers carrying the collection can be found on the FNO Website.

Partial lists of some of the wonderful people who will be celebrating FNO in NYC and across the country on September 10, 2010.

CELEBRITIES/MODELS: Bryan Adams, Nigel Barker, Victoria Beckham, the Beekman Boys, Mary J. Blige, Naomi Campbell, Joey Cheek, Helena Christensen, Sean Combs, Rosario Dawson, Emily DiDonato, Lily Donaldson, Karen Elson, Shenae Grimes, Dree Hemingway, Julianne Hough, Rosie Huntington-Whitely, Lauren Hutton, Chanel Iman, Constance Jablonski, Samuel L. Jackson, Karlie Kloss, Heidi Klum, Doutzen Kroes, Karolina Kurkova, Leigh Lezark, Adriana Lima, Angela Lindvall, Sean Lennon, Evan Lysacek, Leighton Meester, Lisalla Montenegro, Tim Moorehouse, Charlotte Kemp Muhl, Carolyn Murphy, Olivia Palermo, Vincent Piazza, Sasha Pivovarova, Corinne Bailey Rae, Bar Refaeli, Hilary Rhoda, Christina Ricci, Nicole Richie, Coco Rocha, Charlotte Ronson, Kelly Rutherford, Matthew Settle, Sarah Silverman, Molly Sims, Arlenis Sosa, Jessica Stam, Lara Stone, Taboo, Robert Verdi, Harley Viera-Newton, Erin Wasson, Elettra Rossellini Wiedemann, Alex Wek, Liu Wen, Ashley Wick, Caroline Winberg, Arden Wohl, Jessica White, Pharrell Williams, and Raquel Zimmermann.

FASHION/BEAUTY: Joseph Abboud, Waris Ahluwalia, Mark Badgley, John Barrett, John Bartlett, Michael Bastian, Chris Benz, Oscar Blandi, Thom Browne, Tory Burch, Linda Cantello, Georgina Chapman, Kenneth Cole, Sean Combs, Francisco Costa, Keren Craig, Alan Eckstein, Jane Elissa, Carlos Falchi, Frédéric Fekkai, Tom Ford, Robert Geller, Daphne Guinness, Prabal Gurung, Jeff Halmos, Douglas Hannant, Lazaro Hernandez, Carolina Herrera, Tommy Hilfiger, Victor Horsting, Sang A Im-Propp, Marc Jacobs, Jade Jagger, Norma Kamali, Donna Karan, Daryl Kerrigan, Michael Kors, Derek Lam, Aerin Lauder, Kimora Lee, Monique Lhuillier, Adam Lippes, Catherine Malandrino, Isaac Manevitz, Jack McCollough, Trish McEvoy, Gilles Mendel, Carlos Miele, James Mischka, Nicole Miller, Malia Mills, Isaac Mizrahi, Robert Lee Morris, Kate Mulleavy, Laura Mulleavy, David Neville, Ashley Olsen, Mary-Kate Olsen, Thakoon Panichgul, Tom Pecheux, Ric Pipino, Zac Posen, Oscar de la Renta, Narciso Rodriguez, Ricardo Rojas, Cynthia Rowley, Rachel Roy, Martino Sanchez, Sam Shipley, Amy Smilovic, Michelle Smith, Rolf Snoeren, Peter Som, Yael Sonia, Simon Spurr, Scott Sternberg, Elie Tahari, Isabel and Ruben Toledo, Trina Turk, Patricia Underwood, Kay Unger, Carmen Marc Valvo, John Varvatos, Marcus Wainwright, Alexander Wang, Vera Wang, Timo Weiland, Gucci Westman, Jason Wu, and Helen Yarmak.

What’s New: September 7, 2010 marks the debut of Fashion’s Night Out: The Show—the largest public fashion show in New York City history. Produced by Vogue and SPEC Entertainment and staged at Lincoln Center, the show will boast more than 150 of the industry’s top models, wearing the hottest trends for fall. Tickets will go on sale August 19 through the Lincoln Center box office, with a portion of the proceeds to benefit the New York City AIDS Fund. Visit www.lincolncenter.org/fno for tickets; to catch a live Webcast, visit cbs.com/fno at 7:00 P.M.

CBS Special: On September 14, at 10:00 P.M. EST, shoppers will get to relive all the fun and excitement by tuning into the CBS network for a “making of” special. The show will take viewers behind the scenes during months of intense planning, as well as follow celebrities, designers, editors, and retailers as they plan for one of the most anticipated events of the year. Fashion’s Night Out celebrates the industry—showing the world how wide a reach it has and how many lives are affected by its economic health. This will be a high-energy, fun-filled night with boldfaced names; it’s a party with a purpose that you won’t want to miss. wwcbs.com/fno

Just when you thought it couldn’t get any better:

Ultimate Payback: Save the date! Starting August 30, American Express Cardmembers will be able to register their cards online at www.americanexpress.com/entertainment to receive a $100 statement credit when they spend $500 or more at participating retailers, including Tory Burch, DVF, Intermix, Theory, Helmut Lang, and Domenico Vacca during Fashion’s Night Out and get their shop on in style!

Beautiful Music: The Meatpacking District is guaranteed to be hopping when spokesmodel Charlotte Kemp Muhl and band mate Sean Lennon from The Ghost of a Saber Tooth Tiger play DJ at Maybelline New York’s hot spot on September 10. In addition to free mini-makeovers, the first 50 shoppers to arrive at the site will receive a limited-edition makeup bag filled with cosmetics by fashion designer Michael Angel.

Hitch a Free Ride: Back by overwhelming demand, Payless ShoeSource is again bringing shoppers the “Official Ride of Fashion’s Night Out,” looping between Central Park and SoHo and stopping at key shopping locations throughout Manhattan. Look for the decked-out Fashion’s Night Out and Payless-branded double-decker buses by Gray Line cruising about the city, and save your valuable energy for shopping, not walking.

Live from NYC: QVC is scheduled to have one of its largest broadcast and multimedia events live from NYC during FNO, with special programming throughout the city. Watch some of your favorite celebrities and designers as they are interviewed during the celebration and who knows, maybe you’ll end up on camera too! Visit www.qvc.com/FashionsNightOut

Private Journey: If you’ve ever dreamed of having your own car and driver when you shop in New York City then you’re in luck. Volkswagen will have a fleet of vehicles including the highly anticipated, all-new 2011 Jetta on hand to transport shoppers to and from the hottest neighborhoods in style. Just present a shopping receipt from any one of FNO’s participating retailers at designated locations and hop inside. For more information visit www.vw.com.

For more information, visit www.fashionsnightout.com, powered by QVC, or join us on Facebook and Twitter (www.twitter.com/fnonyc, #FNO)

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CONTACT:
FNO: Susan Portnoy – 212.286.6047 / susan_portnoy@condenast.com

CFDA: Danielle Billinkoff – 212.768.5707 /d.billinkoff@cfda.com

NYC & Company: – 212.484.5475/ fovalle@nycgo.com