Kate Spade New York partnered with the CFDA/Vogue Fashion Fund (CVFF) to provide brand development mentoring to 5 selected CVFF designers over a 3 month period. Joseph Altuzarra was chosen as the CVFF designer alumni who best demonstrated the ability to develop a brand as a creative and unique entity and has been awarded a full page ad in the September 2013 issue of Vogue. Kate Spade New York will produce the creative and purchase the media space.
Kate Spade New York president and creative director Deborah Lloyd stated, “Our mission is to take these designers who have already proven their creativity as finalists in the CFDA/Vogue Fashion Fund, and help them build their brands to the next level from a marketing perspective. We want to give them an opportunity to have an entire creative and marketing department behind them to help develop and execute their brand vision on a grand scale in the highest caliber of magazine- Vogue.”
The designers, including Albertus Swanepoel, Cushnie et Ochs, Pamela Love, and Robert Geller, were asked to present a full-page ad concept for Vogue as their final project at the conclusion of the brand-building seminars. The deciding panel included Steven Kolb, CFDA CEO; Deborah Lloyd, president and creative director of Kate Spade New York; Mark Holgate, fashion news director at Vogue; Ed Filipowski, president, media relations at KCD; Trey Laird, president and executive creative director at Laird + Partners, and Sebastian Kim, photographer.
As the runner-up, jewelry designer Pamela Love will receive continued mentorship from KCD and Kate Spade.