What started out as a challenge to engineer the perfect t-shirt in 2007 became an athletic-inspired fashion concept that seamlessly melds sport-styling with elevated everyday-wear.
NUMBER Lab, a New York City-based men’s sportswear brand, has successfully pioneered this very concept of “athletic fashion”.
“We believe that the lines between the gym, work and play continue to blur, so we design for men who embrace this lifestyle but who don’t want to look like they are “heading to the gym”, says Greg Lawrance, NUMBER Lab’s co-founder and CEO. “We continue to give guys the option to elevate their everyday look without sacrificing comfort and performance”.
NUMBER Lab’s mission has proven successful; national retailers including Bloomingdale’s, Saks Fifth Avenue and Scoop offer the collection. The line is also carried in upscale boutiques such as Ron Herman and Louis Boston.