Jack McCollough & Lazaro Hernandez, Proenza Schouler
Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parson’s School of Design eventually collaborating on their senior thesis which became their first collection as Proenza Schouler. Named after the designers’ mothers’ maiden names, the collection was bought in its entirety by Barneys New York. Proenza Schouler is defined by its fusion of craftsmanship and attention to detail with a sense of refined ease. Inspiration drawn from contemporary art and youth culture is combined with an emphasis on tailoring and the use of custom developed fabrics. Proenza Schouler has played an important role in reinvigorating American fashion. Awarded with the inaugural CFDA Vogue Fashion Fund award in 2004, the emerging brand was established as a leading talent in the industry. Three years later, Proenza Schouler was honored with the 2007 CFDA Womenswear Designer of the Year award. In 2011 Proenza Schouler won their second CFDA Womenswear Designer of the Year award. Proenza Schouler launched its first handbag collection in 2008, including the PS1, a classic satchel that embodies a sense of wearable luxury that has become the brand’s signature. In 2012, Proenza Schouler signed a license agreement with IRIS S.p.A. to produce and distribute the brand’s footwear collections. The first Proenza Schouler store opened in September 2012 on New York’s Upper East Side. Located at 822 Madison Avenue, the two-floor boutique was designed by architect David Adjaye. Proenza Schouler is sold in over 100 of the most exclusive retail outlets worldwide, including Barneys New York, Bergdorf Goodman, Harvey Nichols, Colette, and Joyce.