Visiting Forty Five Ten

For a designer, traveling to another city provides a glimpse into a completely different retail market, which allows him or her to see a different type of consumer and lifestyle. So it was a special opportunity when the CFDA, in partnership with W Hotels, sent our {FASHION INCUBATOR} designers to visit Dallas, which is home to one of the nation’s largest retail markets. While in Dallas to present their Fall 2013 collections to top Dallas retailers, local press and key social influencers, Jonathan Simkhai, Reece Solomon and Max Stein of Reece Hudson, Arielle Shapiro of Ari Dein, and Alan Eckstein and Timo Weiland of Timo Weiland, had the chance to become immersed firsthand in the Dallas market.

First stop into Dallas’s booming fashion community? A visit to the arbiter of Dallas fashion, the boutique Forty Five Ten. While there, Forty Five Ten owner Brian Bolke, shared insights into the Dallas customer’s buying habits and lifestyle; he regaled anecdotes about pieces his customers have purchased and loved and also provided the designers with ideas about which types of pieces successfully sell in a Dallas boutique. It would have been easy to spend an entire day in the European-infused boutique with its artful array of products. We saw some familiar names there as well, such as jewels by the likes of Eddie Borgo and House of Waris, and the newest pieces by Altuzarra, The Row, and Proenza Schouler. It looks like we’ll just have to make our way back sometime soon.