On Saturday, September 7, in between fashion shows, the CFDA and Glamour Magazine hosted Dressed to Code, a Fashion hackathon held at General Assembly in NYC. Glamour editor-in-chief Cindi Leive and CFDA CEO Steven Kolb kicked off the day speaking about the intertwining of fashion and technology to the room of well-dressed developers, designers, and entrepreneurs—more than 50% of them women vs. 5% in typical hackathons. As the teams got working, software developers from Facebook, Tumblr, Gilt, Aviary, and Glamour were on hand to consult and answer questions.
In the evening, participants presented their fashion apps and prototypes to a panel of judges including CFDA Member Rebecca Minkoff, Vine co-founder and creative director Rus Yusupov, Wanelo founder and CEO Deena Varshavskaya, and 72Lux founder and CEO Heather Marie, who then selected the three winning teams.
Taking first place were Michelle Austria Fernandez and David Lau, who won for Thrifter, an app that allows people to sell and bid on clothes and accessories. The pair received a cash prize; a pitch meeting with Glamour’s product manager and executive digital director to explore developing the prototype for commercial use; a pitch meeting with Andrew Siegel, the head of strategy and corporate development for Condé Nast; and a mentoring session with the CFDA.
In second place were Grace Alignay, Berk Atiglu, Eytan Daniyalzade, and Wei Lu for Stylr, a local shopping discovery app for Google Glass.
In third place were Rocio Rizo and Rafael Vasquez for Glamour 360 Love, a 3D body measurement app.