PR 101 with Pierre Rougier


As part of the CFDA {FASHION INCUBATOR} programming, we host educational lectures and workshops for the participating designers on various aspects of business development for a fashion brand – production and costing, branding, sales, finance, legal and of course…. Public Relations.  Pierre Rougier of PR Consulting shares his top 5 PR Tips for Emerging Designers:

1.  Define what you stand for, what makes you stand apart from the rest and always remember it.  Don’t follow the pack.

2. Quality over quantity when it comes to designer appearances, features, editorials and celebrity dressing.

3. Remain humble and approachable as you achieve success.

4. Social media platforms are free and easily accessible tools for defining and growing your brand’s presence – do not hesitate to engage wholeheartedly,    while keeping in mind that these accounts will mold your company’s permanent digital footprint.

5. As the digital space continually expands, it is important to educate yourself and research the relevant web-based outlets and blogs you hope to work with.  Do not feel pressured to take every online PR opportunity that comes your way.