From backstage to front row, for more than a decade, photographer Sharon Socol accompanied her husband, retail visionary Howard Socol, then CEO of Barneys New York, to high-profile runway shows and fashionable events. An accomplished photographer of more than 30 years, she carried her trusted Leica with her everywhere, capturing images everywhere she went, from backstage to front row. The result was Plus One: An Outsider’s Photographic Journey Into the World of Fashion . Last night Barneys New York feted the book which features 100 candid images from seminal moments at famed fashion shows and parties in New York and Paris between 2001 and 2010. With CFDA designers such as Tommy Hilfiger, Rag & Bone’s Marcus Wainwright and David Neville, Narciso Rodriguez, and Isabel Toledo showing up to support the book, we doubt that anyone considers Socol a “plus one”. CFDA will receive a portion of the proceeds of Plus One.
Socol was able to capture stunningly intimate moments not only of industry icons including supermodels and designers including Diane von Furstenberg, Alber Elbaz, Narciso Rodriguez, Zac Posen, Tommy Hilfiger and Giorgio Armani, but also of those who toiled behind the curtain – the dressmakers, dressers, choreographers, makeup and hair artists, bouncers and waiters who provided the backbone for those glamorous, fleeting moments. “My camera captured lives within lives,” Socol writes in the book’s forward. “To think that people can choose to control how they look, how they feel, and who they are on any given day is extremely powerful. That is something I would never have understood had I not exposed my film.” Alber Elbaz, Creative Director of Lanvin, said of Socol: “She photographed real people at real moments. She did not photograph ‘fashion.’ This is what I love about Sharon and her work. In our world of dreams and fantasy, Sharon captures the moment of truth.”