As part of the CFDA’s partnership with Harvard Business School (HBS), three MBA students had the opportunity to complete a summer internship in New York City’s thriving fashion industry. Saturday Kate Spade, Carolina Herrera, and your very own CFDA worked with an HBS student for ten weeks on a business development project ranging from an international new market entry case study, to projected growth business plans, and marketing strategies. In part one of three, we will feature each of the Harvard Business School students and their business supervisor.
Brand: Kate Spade Saturday
Supervisor: Kyle Andrew, Senior Vice President & Brand Director
“Having someone from the outside world, with a great business background, as part of the team for the summer brought a fresh new perspective to our work and allowed us to think differently than our normal fashion, retail ways. Her innate understanding of this category and business allowed her to contribute in meaningful ways to our long range planning process beyond what we could have done on our own.” – Kyle Andrew, Senior Vice President & Brand Director
Harvard Business School student: Priyanka Ganjoo, HBS 2013
Hometown: New Delhi, India
Summer Project: I developed the long term business plan and strategy for Kate Spade Saturday in its launch year. I also worked extensively with the brand’s head of marketing on business development, social media, and other projects.
Most impactful part of the internship: Working closely with Kyle Andrew. She is an inspirational role model – a strong leader who is well respected throughout the organization. She also connected me with other senior executives at Kate Spade, which gave me insight into how leadership at a global brand thinks and operates.
Kate Spade Saturday is… the new way to dress that is cool, casual, and playful. I love how it gives every day classics a unique point of view and high functionality.
American Fashion is… Innovative, open to ideas and experimentation, enabling diverse perspectives to coexist.
Plans for after graduation: I am joining The Boston Consulting Group to work on high impact consulting in retail. In general, I am passionate about how technology is changing the way people shop and would like to work in that space with established brands or start-ups.