Creative director of Eco-Age and founder of the Green Carpet Challenge® (GCC) Livia Firth announced the latest recipient of the coveted GCC Brandmark: Narciso Rodriguez (heart) Bottletop Collection x Pepsi®.
The award has been given in recognition of the collection’s ethical and social benchmarks – a unique fusion of ethics and aesthetics. The award was announced at an exclusive press panel in New York, attended by Narciso Rodriguez, Cameron Saul and Oliver Wayman of Bottletop, Brad Jakeman, president, PepsiCo Global Beverages Group and Candice Swanepoel.
Speaking at the event Livia Firth said:
“I am delighted to be able to give this collection the GCC Brandmark as it clearly displays that a marriage of ethics and aesthetics is possible. By connecting sustainable materials and design with real people in the supply chain, Bottletop’s unique business model and atelier has provided indigent women in Salvador de Bahia, Brazil with high-level skills training, employment and self-worth. It is incredible to see their transformation within the community and the quality and finish of these ground-breaking designs speaks for themselves.”
In honor of the collaboration, Pepsi has created a limited edition co-branded can designed in blush and matte black styles – mirroring the collection.