CFDA Incubator Pitch Day

Last week the new Fashion Incubator designers officially kicked off the two-year program with Pitch Day at the Andaz 5th Avenue in Bryant Park. Pitch Day is the culmination of an eight month program developed with NYU Stern where the designers work with a team of MBA students and a CFDA-appointed industry advisors on preliminary business scoping, development and ultimately a business plan.

 

Each of the ten brands pitched their business plan to a panel of high profile industry executives and investors. The panel then deliberated and selected a winner and runner-up who they felt had the strongest pitch based on ambition, achievability and building brand value.

 

  • The winner was Matthew & Alex Orley and Samantha Florence of ORLEY. They received tickets to the 2014 CFDA Fashion Awards. Their MBA team included Shelly Banjo, Matthew Goldfarb, Haley Greenspoon and Yiwei Zhao

  • The Runner-up was Sarah Law of KARA who received a small cash prize. Her MBA students included Laura Musano, Maria Rivera, Haley Whitfield and Yuhan Zhang.

 

All ten brands did a fantastic job presenting. “Working with our business mentors and NYU Stern was an amazing experience, and it feels incredibly validating to have our hard work recognized by such a distinguished panel of industry leaders,” said Samantha Florence of ORLEY.

 

Industry Panel:

  • Elsa Berry, Managing Director & Founder, VENDOME CAPITAL

  • Mark Engebretson, Executive Vice President, RALPH LAUREN

  • Lawrence Lenihan, Managing Director & Founder, FIRSTMARK CAPITAL

  • Pierre-Yves Roussel, Chairman & CEO, LVMH FASHION GROUP

  • Moderated by: Joseph Ferrara, FERRARA MANUFACTURING

 Industry Advisors:

  • Steven Alan, STEVEN ALAN

  • Jeffry Aronsson, ARONSSON GROUP

  • Ari Bloom, IPONYMOUS CONSULTING

  • Shira Carmi, LAUNCH COLLECTIVE

  • Trish Donnelly, STEVEN ALAN

  • Mark Engebretson, RALPH LAUREN

  • Joseph Ferrara, FERRARA MFG

  • Mimi Fukuyoshi, BERGDORF GOODMAN

  • Douglas Hand, HBA, LLP

  • Michael Isaacman, MACK WELDON

  • Aslaug Magnusdottir, TINKER TAILER

  • Lisa Metcalfe, LAUNCH USA

  • Shan Reddy, REDLINE CONSULTING

  • Susan Sokol, SUSAN SOKOL CONSULTING

  • Gary Wassner, HILLDUN CORPORATION

 

Photos by: Dario Calmese